THE ORIGIN OF MAINSTREAM HIP-HOP CULTURE
Fashion, sports, entertainment, media. The advent of Yo! MTV Raps in the late 1980s was crucial to the spread of hip-hop around the world. Through MTV Europe, MTV Asia, and MTV Latino, African-American and Latino style and sound was instantly available to millions of people across the globe. This helped to create a worldwide appreciation and interest in the hip-hop scene, which has since become one of the most influential shifts in mainstream culture in history.